I am not sure whether or not you have ever noticed that despite the fact that the neck is one of the most common areas to display aging, there are only a few neck creams. Perhaps this is because most people feel that in order to make a real difference in the neck area, an actual medical procedure must take place. Whatever the reason there are only a few companies out there that offer neck creams and really only one of which you may have heard of outside of the anti aging community. In these circumstances, many consumers have a tendency to use the brand name that they have heard of, and while in many cases that is a good choice, it does not always mean that it is the best choice. The author examines various neck creams and offers consumers tips to help guide them toward purchasing the product that will deliver the most results.
Big brands have a major advertising advantage on smaller companies simply because of the amount of money that they have. And while these additional resources could be used to research and develop some breakthrough products, this is seldom the case. Primarily these extra dollars are spent marketing and advertising their products and brand name to ensure that they are recognized by the average household consumer. Full page magazine adds, TV commercials and celebrity endorsements all common with the skin care industry for the big players, but nowhere does it suggest that their formulas are superior. The independent testing of these products actually shows that the smaller companies that get by based upon the quality of their product and not their ability to spend in the annual marketing budget are far superior to the major brands, at least when it comes to results.
While most of these big name companies will deliver a decent quality product, it will not contain the concentration of the more effective, yet lesser known brand. This means that they the major brand will probably not have any negative response from consumers in terms of it being a concentrated dose, yet the products will have to be used twice daily for almost 6 months to get a 30 day result with the lesser known brand. It is the difference between delivering an anti aging treatment and delivering a cream that would need to be used for the rest of your life to maintain the results. Most consumers are not prepared to spend that kind of money, and if they are, they expect these products to deliver results not empty promises
If you are looking for a neck cream, be sure to look past just the brands. There are a few quality neck creams out there that will deliver the type of treatment needed to fix a stubborn area like the neck. If you are looking for results, these are your best choices, if you just want to feel like you are treating the problem but are not so concerned with the actual visibility of the results, then consider some of the less concentrated, but better known products. The choice is yours.